The name you know. The legacy continues.
SynergyOps Rebrands to West Bend Company
SynergyOps is now West Bend Company, the name we were founded with in 1911 and long associated with manufacturing excellence in Wisconsin.
The return to the West Bend Company name reflects who we are today: a modern, vertically integrated manufacturer serving partners worldwide, built on generations of skilled craftsmanship and trusted for quality and reliability.
Rooted in our history and focused on what’s next, we continue investing in our people, our capabilities, and the partnerships that define our role in American manufacturing.
To learn more about the story behind the name, watch the video below or read the official press release.
Why the West Bend Company Name Matters Today
As our business has evolved, clarity in how we present ourselves to partners, customers, and our community has become increasingly important.
Reintroducing the West Bend Company name strengthens the connection between our manufacturing heritage and the work we do today. It reflects pride in our history, responsibility to the people behind our products, and confidence in the operational excellence built in Wisconsin over more than a century.
More than a return to a familiar name, this change reinforces who we are now: a focused manufacturing partner committed to quality, long-term relationships, and building what’s next with intention and experience.
First in Mind. First in Choice for U.S.-Manufactured Cookware.