Premium U.S. Cookware Manufacturing for Brands
Why Brands Manufacture With West Bend Company
We've made cookware in West Bend, Wisconsin since 1911 — today as a private label, OEM, and contract manufacturer and supplier for brands.
~1,000 pieces per shape — typical minimum for a custom program, well below the full-container minimums common overseas.
3–9 months from approved design to delivered product, depending on tooling.
6–12 months from first concept to retail-ready SKU.
10–20% higher per unit than offshore — offset by lower freight, no full-container commitment, shorter lead times, and domestic accountability.
ISO 9001:2015 — certified by TÜV Rheinland of North America.
Over 115 Years of Manufacturing Excellence
Your Ideal Partner
For over 115 years, West Bend Company has been the manufacturing partner of choice for some of the most beloved brands. Our commitment to excellence and passion for our customers has solidified our position as a trusted name in the industry.
As a leading cookware contract manufacturer, we collaborate with our clients to deliver tailored solutions across all sales channels, whether it’s private label, retail-ready, or custom-designed for emerging and established brands alike.
How We Work with Cookware Brands
New tooling, existing tooling, and design support — choose the right path for your business.
Contract Manufacturing
Tooling, designed and built in-house for cookware that's unique to the market. Forming, coating, finishing, packaging, and quality control under one roof in our ISO 9001:2015 certified Wisconsin facility.
Private Label
Bring your brand to market faster and without tooling costs by using our already-tooled cookware, with custom handles, lids, coatings, and branding on cladded stainless steel or non-stick ceramic. Open stock and sets, from around 1,000 pieces per shape.
Design Services
Bring us a concept rather than a finished drawing. Our engineering team handles concept development, 3D modeling, prototyping, material specification, and packaging design in-house, alongside new tooling.
Request a Feasibility Review
Send us your product idea, drawings, or existing SKU. We’ll tell you what it takes to make it — materials, tooling, timeline, and cost — before you commit to anything.
Most projects start with a call with one of our account managers, followed by an engineering feasibility review and a written quote.